Principle of Marketing Essay using SWOT Example

Principle of Marketing Essay using SWOT Example Principle of Marketing Essay using SWOT – Essay Example 1-Develop a SWOT for this new product. Make sure to have at least two items under each section. Strengths: Advantages from new design proprietary know-how First mover advantages Weaknesses: High business start-up costs Untested market demand Opportunities New product attracts investors who can boost your cash flow, production capacity, and marketing budget and so on. You can surprise competitors Threats Vulnerable to reactive attack by major competitors Emergence of substitute products 2. After you complete the SWOT, what two additional forms of research should you do, and why? a) Porter’s five forces analysis: This will help you analyze the kite-making industry so that you can be able to stake out a position that is more profitable and less vulnerable to attack from competitors (Porter, 2008). b) Value chain analysis: This helps the firm identify its core competencies and the activities in the value chain that it can do to create a sustainable competitive advantage either through cost advantage or differentiation. 3. Based on your SWOT, who might two target audiences be for your new kite? Advertising firms that use kites as moving billboards Traditional kite consumers 4. What would be two marketing objectives you develop for your plan? To build a customer database of at least 200,000 in the next 12 months. To achieve a return on investments (ROI) of at least 20 % 5. Define and explain the four elements of the marketing mix that you would suggest for this new product. Base your answers to 1, 2, 3, and 4 above. a) Product: The product is the tangible kite that will be offered for sale. Kites are generally multi-shaped and multi-colored thus we shall give a provision for mass customization of the kites based on customer taste. We shall accommodate for common shapes for small orders and be more flexible for larger orders so as to maximize on economies of scale. b) Price: This determines the products profit margins. We shall commence with a skimming price strategy so as to maximize on profit margins before competitors come up with substitute products. We shall give discounts for large purchases and for advertising firms so that they can increase the buzz about our product. c) Promotion: this determines how we shall spread the word about our product to increase consumer interest and eventual sales and market share. Our first strategy would be to issue discounts to advertising firms so that they use our kites as mobile billboards. We shall also participate in town fairs, festivals and set up spots around parks and beaches to gain both visibility and sales. d) Place: this determines where we shall make the kites and how we shall distribute them to the final consumer. In this case, we shall only have one manufacturing site and utilize the internet as a retail store. We shall partner with a courier service to deliver orders around the country. We shall not venture abroad in the first few months to reduce logistics costs. 6. Explain two ways you can evaluate the success of your plan (based on your objectives). After 12 months we will look at the number of customers we have in our database. If the number slightly exceeds 200,000 then we have succeeded. If the numbers have exceeded by 100,000 or more then we had done poor evaluations. If the number of customers is less than 200,000 then we have failed in our plan. We will use a similar criterion to the one above to evaluate our success based on the ROI. 7. It has been one year, and you are finally making a few dollars. You realize that an important part of your marketing plan is going to include corporate social responsibility. Keeping in mind your product, give at least two specific examples of what you can do, and two specific reasons why your company would benefit. a) Firstly, we will sponsor an event named â€Å"Keep kids outdoors†. This will be an outdoor summer festival for children where they will compete on designing, making and flying kites and other outdoor activities. This will benefit our company in three ways: (1) encouraging kids to play outside will increase the demand for our kites; (2) promoting a healthy lifestyle will increase our brand image in the minds of the purchasers who are mostly parents and guardians; and (3) the more healthy kids there are the bigger the market for our products. b) Secondly, we will start producing kites made of bio-degradable materials. The benefits of this will be: (1) we get lee-way to charge a premium price for our products, and (2) we improve our brand image as an eco-friendly brand. 8. It has been three years, and you are a success! You decide to expand beyond the US. Discuss two marketing issues you would need to address if you decide to sell your kite globally, and how you could avoid them. a) In marketing abroad the two major issues will be product and distribution. In product certain cultures abroad may abhor how we are currently packaging or presenting our products e.g. a culture may prohibit flying of black kites. To tackle this we will engage a marketing consultancy with a regional strength to give us guidance on the cultural norms of the new target market. b) On the other hand, distribution will also be a challenge because the costs of production and dispatch across the seas may be either too costly or take too long before the product arrives at the destination. However, since ours is still a proprietary technology we will partner with a local manufacturer who will be issued with pre-packed materials so that all that they do is to assemble the kite into the desired shape. 9. You become a huge success selling directly to consumers. You are approached by WindWing, an international kite manufacturer. They would like to purchase your kites to resell as part of their kite line. What will be the similarities and differences between selling to WindWing (an organizational buyer) and directly to the ultimate consumer? Name at least two similarities and two differences. Similarities: In both instances we have to provide excellent after sales service and customer support. They both require well-crafted, targeted marketing that will communicate our companies value-proposition eloquently. Differences In selling directly to consumers we simplify the buying process to a single step while in selling to WindWing the process may have several steps to accommodate for credit facilities, reverse-auctions and so on. In selling directly to customer we maximize on the value of the transaction since it may be one-time whereas in selling to WindWing we maximize on the value of the relationship so as to make it long-term. References Porter, M. E. (2008). The Five competitive forces that shape strategy. Harvard Business Review Online, R0801E, 1-18. 

Council Responsible for Genetics Essay Essays

Council Responsible for Genetics Essay Essays Council Responsible for Genetics Essay Paper Council Responsible for Genetics Essay Paper The Council for Responsible Genetics ( CRG ) is a non-profit NGO with a focal point on biotechnology. the Council for Responsible Genetics was founded in 1983 in Cambridge. Massachusetts. An early voice concerned about the societal and ethical deductions of modern familial engineerings. CRG organized a 1985 Congressional Briefing and a 1986 panel of the American Association for the Advancement of Science. both concentrating on the possible dangers of genetically engineered biological arms. Francis Boyle was asked to outline statute law puting bounds on the usage of familial technology. taking to the Biological Weapons Anti-Terrorism Act of 1989. CRG was the first organisation to roll up documented instances of familial favoritism. puting the rational basis for the Familial Information Non-discrimination Act of 2008 ( GINA ) . The organisation created both a Genetic Bill of Rights and a Citizen’s Guide to Genetically Modified Food. Besides noteworthy are CRG’s support for the â€Å"Safe Seeds Campaign† ( for avoiding cistron flow from genetically engineered to non-GE seed ) and the organisation of a US conference on Forensic DNA Databanks and Racial Disparities in the Criminal Justice System. In 2010 CRG led a successful run to turn over back a controversial pupil familial proving plan at the University of California. Berkeley. In 2011. CRG led a run to successfully ordain ( GINA ) in California which extended familial privateness and non-discrimination protections to life. disablement and long term attention insurance. mortgages. loaning and other countries. The People’s Petition The People’s Petition was an on-line run to show support for medical experimentation utilizing animate beings in the United Kingdom. Within a twelvemonth of launch the figure of signatures exceeded 21. 850 and included Tony Blair. the then-serving Prime Minister. By 13 May. the request had recorded 13. 000 signatures. The undermentioned twenty-four hours. in the aftermath of promotion around a figure of Acts of the Apostless of bullying by animate being rights militants. so British Prime Minister Tony Blair announced in the Sunday Telegraph. that he intended to add his name to the request. As an unusual move for a helping politician. Blair described his purpose as â€Å"a mark of merely how of import I believe it is that every bit many people as possible stand up against the bantam group of extremists endangering medical research and progresss in the UK. The request offered the chance for persons of any age or topographic point of abode to show support for three averments: * Medical research is indispensable for developing safe and effectual medical and veterinary interventions. necessitating some surveies utilizing animate beings. * Where there is no alternate available. medical research utilizing animate beings should go on in the UK. * Peoples involved in medical research utilizing animate beings have a right to work and populate without fright of bullying or onslaught.

Special Education Case Study Example | Topics and Well Written Essays - 1250 words

Special Education - Case Study Example Her teachers have decided to put her under self-containment because she is a slow learner and, for that reason, cannot study in the same classroom as her fellow classmates. As her teachers explain, she has a developmental reading disorder that affects the normal learning process for her. This disorder affected the student so much that she has developed some behavioral problems in addition to her inability to progress in her education (Bradford, 2009). Her performance has been stagnant from her first exposure to learning, illustrating that she is not meeting her educational goals as expected. Past Experiences Based on the information provided by her teachers and educators, we are made to understand that her problem was first recognized in her first form, and she could not engage in simple learning activities like her fellow students. She has problems with reading, and has trouble recognizing written words. She also has trouble engaging in simple rhyming activities that are part of the learning process for children her age, and cannot make meaning and ideas of simple sentences. This has, in turn, affected her overall learning experience and outcome, especially in language and linguistics. IEP Appropriateness Having established that student X is a special needs student, there is need to develop an individualized education program (IEP) to assist this student in achieving her educational goals. Because student X suffers from dyslexia, the IEP will facilitate the attainment of the student’s educational goals much faster than she otherwise could. Goals and Objectives The goals and objectives of this IEP case include: To ensure that student X meets her educational goals by the end of the year. This will be evaluated through the performance of other students in her class. To dissuade the behavioral problems that student X experiences and to improve the social skills of student X. To ensure an improvement of perpetual skills in student X, allowing the student to read and understand what she is taught in class. To train student X’s educators on different instructional methods that they can use to help student X attain her educational goals and objectives. To restructure the regular class curriculum so that it accommodates student X, allowing the student to mix with the others, hence building on her social skills. Educational Standards The goals and objectives of this IEP are also aimed at improving the educational standards of the school where student X studies (Bradford, 2009). The relation between the goals and the standards is both theoretical and practical. Theoretically, the goals and objectives will assist both the student and her educator in reaching their individual standards for education. Environmental Demands To successfully implement this IEP case, there are various environmental demands that need to be met, in relation to the classroom setting and the activities to be carried out during this process. Classroom Arrangement The classroom arrangement in any IEP case is very crucial for the success of the program. It is through a proper classroom arrangement, that the instructor can effectively and efficiently teach student X to ensure educational success. Student X needs to be placed in a classroom that is not too congested and not too spacious to distract the student during learning. Additionally, the arrangement will be in such a way that

How do the simple actions of individuals add up to the complex Essay

How do the simple actions of individuals add up to the complex behavior of a group - Essay Example In this view, the author introduces the concept of ‘Swarm Intelligence’ which is based on self-organization and decentralized control. With reference to colonies of termites and ants, flocks of birds, schools of fish, various land animal herds including elephants, and swarms of bees, it is evident that these swarms utilize collective intelligence to coordinate the various activities conducted by various subgroups to ensure the key objectives of the swarms such as collecting of food, protecting the habitat, and finding shorter paths to food sources are performed (Miller). This can be employed in the organizational setting with inclusion of mechanisms that would allow self-sufficiency of each of the members towards a collaborate approach towards the goals of the organization. For instance, a company referred to as American Air Liquede based in Houston employed the behavior of foraging Argentine ants in establishing a pheromone trail through which successive ants can follow in going to get more food for the colony. In this case, Air Liquede merged the ants’ approach with techniques of artificial intelligence to regard all permutation of weather, plant scheduling, and truck routing decisions. The model allows for inclusion of daily forecasts of manufacturing costs and customer demand (Miller). An important lesson that I learnt from the ants is decentralized control, through which my assignment group members can be allowed to make independent decisions without reliance on any form of supervision from a group leader, towards meeting the predetermined objectives of the

Accrual And Cash Accounting Essay Example for Free

Accrual And Cash Accounting Essay These are two methods of keeping track of income and expenses in a business, (accrual and cash accounting). Accrual and cash accounting difference is in when a sale and purchase are credited and debited to the account. The cash method is when cash is received, and the expense is when it is paid. An example is when I am contracted to paint a room, which will be completed within a couple of hours, the client pays me. After completing the job my client pays me with cash or check. Therefore, it is considered cash accounting and recorded as so. Cash accounting tracks the cash flow but does not track revenue. With accrual accounting, all transactions are recorded if cash is received or not. Most companies use accrual accounting on a weekly basis to monitor cash flow to ensure they have enough cash on hand for the business to operate. Accrual accounting transactions are, the day they of service. For an example, with my business there are some jobs that I and will be completed, but not paid until later. When its a company, their contracts are paid on a monthly basis. For a company these are considered the companies account payable, that arpaid monthly. As for me these are accrual accounts, but arerecorded. The cash and accrual methods can produce the same, www.inc.com/articles/2000/04/19194 Cash and accrual accounts can have no difference if all transactions are paid in cash when completed no matter what methods are . Accrual accounting shows the income and debts in partial of a business and cash accounting only shows the cash flow. Each method used together will give a more accurate picture of the company business. References: www.inc.com/articles/2000/04/19194.html, Cash vs. Accrual Accounting/Bookkeeping Articles www.dummies.com, Deciding between Cash-Basis and Accrual Accounting-For Dummies

Merchant Of Venice - Plot Structure :: Free Merchant of Venice Essays

Show how the plot of ‘The Merchant of Venice’ is apparently fanciful but in reality exactingly structured. â€Å"The Merchant of Venice is a fairy tale. There is no more reality in Shylock’s bond and the Lord of Belmont’s will than in Jack and the Beanstalk.† H. Granville-Barker, in Prefaces to Shakespeare. This is one way of looking at the play, reading it or enjoying the performance. But it can be a contradiction to our actual feelings about this complex play. ‘The Merchant of Venice’ might appear to be a romantic tale without much logic but that would be a superficial interpretation. Portia’s father may have raised our concerns in taking away her freedom to choose her beloved; Shylock’s bond and those conditions may violate most legal codes; but the way the play moves takes one beyond these doubts and objections. In ‘The Merchant of Venice’ Shakespeare creates an interesting contrast between the mercantile and tumultuous city of Venice and the peaceful and gracious world of Belmont. The striking difference between these two settings helps to capture and maintain our attention. There are differences in the value of systems of the people belonging to the two different cities. The contrast between Venice and Belmont is that one place is where money is made and the other where it is spent. One is characterised by light and sunshine and the other by moonlight and music. Wealth is described in almost sensuous terms like when Salerio says â€Å"†¦touching but my gentle vessel’s side†¦Enrobe the roaring waters with my silks.† And in an ironic way later love is talked about in commercial terms. Another contrast is presented when the scenes shift from Venice to Belmont. When we hear of Shylock’s hatred and his terms of the bond, our anxiety builds. But then the play moves on to Belmont and the mood shifts from a sort of harshness and tension to a world of romance and graciousness. The most striking contrast is between the court room scene in Act IV and the opening scene of Act V which takes place on a starlit, romantic night in Belmont. Venice could also be a sort of â€Å"a disguise† for London. Venice is â€Å"poised between Christians† on one hand whose acquisitive practices do not match up with their protestations against usury and Jews on the other whose dealings rest on the â€Å"double pillars of expediency and Levitical Law† Shylock’s attitude to money is contrasted with that of the Christians. Merchant Of Venice - Plot Structure :: Free Merchant of Venice Essays Show how the plot of ‘The Merchant of Venice’ is apparently fanciful but in reality exactingly structured. â€Å"The Merchant of Venice is a fairy tale. There is no more reality in Shylock’s bond and the Lord of Belmont’s will than in Jack and the Beanstalk.† H. Granville-Barker, in Prefaces to Shakespeare. This is one way of looking at the play, reading it or enjoying the performance. But it can be a contradiction to our actual feelings about this complex play. ‘The Merchant of Venice’ might appear to be a romantic tale without much logic but that would be a superficial interpretation. Portia’s father may have raised our concerns in taking away her freedom to choose her beloved; Shylock’s bond and those conditions may violate most legal codes; but the way the play moves takes one beyond these doubts and objections. In ‘The Merchant of Venice’ Shakespeare creates an interesting contrast between the mercantile and tumultuous city of Venice and the peaceful and gracious world of Belmont. The striking difference between these two settings helps to capture and maintain our attention. There are differences in the value of systems of the people belonging to the two different cities. The contrast between Venice and Belmont is that one place is where money is made and the other where it is spent. One is characterised by light and sunshine and the other by moonlight and music. Wealth is described in almost sensuous terms like when Salerio says â€Å"†¦touching but my gentle vessel’s side†¦Enrobe the roaring waters with my silks.† And in an ironic way later love is talked about in commercial terms. Another contrast is presented when the scenes shift from Venice to Belmont. When we hear of Shylock’s hatred and his terms of the bond, our anxiety builds. But then the play moves on to Belmont and the mood shifts from a sort of harshness and tension to a world of romance and graciousness. The most striking contrast is between the court room scene in Act IV and the opening scene of Act V which takes place on a starlit, romantic night in Belmont. Venice could also be a sort of â€Å"a disguise† for London. Venice is â€Å"poised between Christians† on one hand whose acquisitive practices do not match up with their protestations against usury and Jews on the other whose dealings rest on the â€Å"double pillars of expediency and Levitical Law† Shylock’s attitude to money is contrasted with that of the Christians.

What Impact did Social and Economic change have upon Germany, 1870 – 1914?

The unification of Germany in 1871 acted as a catalyst for industry that enabled a period of rapid growth and change. This growth in industry changed Germany forever socially and economically and it was this change that was to make Germany a great nation, even rivalling Britain itself by 1890. As soon as the Reich was established in 1871, the German economy took off. Germany possessed huge mineral wealth and this was manipulated to build an incredibly strong economy. Germany possessed areas such as Alsace-Lorraine that contained Europe's largest source of iron ore that was essential to its growing steel industries. In fact Germany was totally independent due to the abundance of all resources that were necessary for an industry at the time. Germany was developing industrially at an incredibly rapid rate and this is shown through its outputs (fig. 1). However it was not until later that Germany began to found colonies that showed exactly how powerful it had become. Another resource Germany possessed was manpower and plenty of it (fig. 2). In 1870 Germany's total population was around forty one million, already nine million more than Britain. This total however increased yet further and by 1890 Germany had an even larger population of forty nine million. This huge population provided an incredibly large labour force that could be drawn from as industry continued to grow. The industrialists themselves became very wealthy as industrialisation took hold of Germany. Labour was cheap and so were the raw materials lending to ever increasing profits that rivalled the wealth of the Junkers. Unlike the Junkers however the industrialists did not have any political power and this was what caused future problems. In 1875 there were eight German cartels however as the industrial expansion began to slow and times became ever harder the numbers began to increase. In 1885 Germany boasted ninety such cartels and two hundred and ten just five years later! These cartels began to exercise enormous influence over the development of the Reich and they began to make demands for things such as protective tariffs and later for naval and colonial development. This is where the industrialists began to taste power and the cartels enabled politically minded individuals a chance to have an influence over Germany's ruling and development however minor. This was all the power someone from the middle class could possess due to Germany's static class system. Germany was a conservative state and so naturally change was frowned upon. What remained of Germany's past during the industrialisation was that of the Junkers political monopoly. Bismarck himself was a Junker and one of his main political aims was to maintain the superiority of this upper class. The Junkers also continued to obtain great wealth due to their hold over agriculture. Without the food stuffs that the Junkers provided, Germany would not have been able to grow in the manner that it had. As well as industrialisation, urbanisation was taking place at the same time as Germany's population was moving from rural areas to cities in search of employment. These people that came in search of work became known as the working class, an entirely new level of German society. It was the industrialists however who actively attempted to draw people from the countryside into the cities. Drawing such large numbers into the cities however created problems such as over crowding which in turn created even more problems such as chronic disease epidemics. As more and more people were drawn to the cities the working class itself grew and as it grew so did it's political influence. People within the class began to think of ways to improve their lives and began asking for better conditions such as better accommodation and wages. If managed badly the working class could easily revolt and cause untold problems for the government so the authorities began to pay ever more attention to the growing voice of the working class. Both regional and religious differences were perpetuated within the new German State meaning Germany at this time was not totally unified. Each region had its differences. These differences were normally minor in nature however some were greater than others were such as language or religion. The southern areas of Germany were Catholic and the Protestant members refused to totally collaborate with them. This led to political and social arguments that could not easily be resolved. The authorities had to watch how tensions rose and fell between both sides so as to avert any possible serious problems that may have arisen. At this time industrialists began to make demands for expansion within the navy and the founding of colonies. This would create even more trade because of a captive market that only German industry would be involved in. By obtaining naval contracts and supplying the colonies themselves a company could make a lot of profit. However at this time, countries such as Britain and France had taken all the colonies of worth. The only way Germany would gain such useful assets would be to take them by force from their custodians. This action could easily lead to war however and so called for a more aggressive foreign policy that in the future would contribute to Germany's involvement in world war one. In conclusion the social and economic changes had a massive effect on Germany. Germany began to change into a whole new place and towards the end of the period it also began to develop it's own identity. Although some problems arose none were too serious as to stop Germany becoming a great nation. The leadership Bismarck supplied enabled Germany to pass through troubled times with ease and differences began to become less of an issue as time went on. However it is ironic that while Bismarck suspected Catholics and Socialists of trying to destroy Germany, it was to be the demands of the industrialists and financiers that led to the downfall of his conservative system.